Starting your real estate career is exciting—but also overwhelming. Between managing clients, learning the process, and marketing yourself, it’s easy to feel like you’re always playing catch-up. One of the best tools to help you look polished and stay organized? Real estate flyers.
Flyers are more than just pretty marketing pieces. They’re practical tools that educate your clients, showcase your professionalism, and make your brand unforgettable.
Here are 7 essential flyers for new real estate agents—and yes, all of these are available with our real estate marketing membership at Fraser Real Estate Marketing, ready to be customized with your branding.
1. Agent Introduction Flyer
Your first impression matters—especially when no one knows your name yet. An agent intro flyer helps you introduce yourself at open houses, networking events, or even just door-knocking your farm area.
What to include:
Your name, headshot, and brokerage
Contact info + social media handles
A short bio or mission statement
QR code to your website or reviews
Tip: Use this flyer when following up with leads or building local visibility.
2. Showings Flyer (Checklist)
Showings can be chaotic for buyers—especially first-time homebuyers. A showings checklist flyer helps set expectations, keeps things organized, and positions you as a knowledgeable guide.
Include:
What buyers should bring
What to look for during showings (storage, layout, condition)
Questions to ask themselves or you
Space for notes
We’ve designed a clean, easy-to-follow version for our members that’s ready to drop your logo in.
3. Closing Day Flyer (Checklist)
Closing day is exciting… and a little stressful. A checklist flyer helps your client arrive prepared and makes you look like an agent who thinks of everything.
Must-haves:
What to bring (ID, funds, keys)
Utility transfer reminders
Address change checklist
Final walk-through tips
Use this as a helpful handout a few days before closing to ease your client’s nerves and build trust.
4. Preparing to Sell Flyer (Checklist)
When you’re meeting with a potential seller, a “Preparing to Sell” checklist shows your value immediately. It gives them clear action steps and shows that you’re not just about listing—you’re about helping them succeed.
Checklist ideas:
Decluttering and cleaning
Quick repair tips
Curb appeal boosters
Pre-photo checklist
Our members love using this in listing presentations or as a follow-up after an initial seller consult.
5. Tear-Off Flyer
Ideal for local bulletin boards, coffee shops, or gyms. A tear-off flyer is a classic lead-generating tool—and it still works! We design these to be eye-catching but clean, with mini tabs at the bottom people can tear off and take with them.
Great for promoting:
A current listing
A free home valuation
Open house invites
Your local expertise
It’s low-effort, hyper-local visibility that keeps your face in the neighborhood.
6. Open House Sign-In Flyer
Forget the messy clipboard—use a clean, branded flyer that makes it easy for guests to sign in. We offer both printable and digital-friendly versions.
What to include:
Property address and key features
Your contact info and headshot
Space for name, email, phone number
“Working with an agent?” checkbox
Pro tip: Use the backside to highlight upcoming listings or promote your buyer services.
7. Home Buying Process Flyer
New buyers often don’t know what they don’t know. A home buying process flyer lays out the journey in simple steps, helping them feel confident—and showing them that you’re here to guide them every step of the way.
We recommend breaking it down into 6–8 clear stages:
Get pre-approved
Start your home search
Submit an offer
Inspections and appraisal
Final loan approval
Closing day
Move in!
Make it visual, branded, and easy to understand. Ours comes with space for your logo, contact info, and a short call-to-action.
Want All of These Flyers Done for You?
We get it—you’re busy learning contracts, building your pipeline, and doing a thousand other things. That’s why our real estate marketing membership includes all seven of these flyers (and more)—professionally designed, customizable, and ready to match your brand.
You don’t have to figure it all out on your own. We’ve got your back.
