In a world full of emails, DMs, and digital everything, it might seem like real estate postcards are a thing of the past. But here’s the truth: they still work—and in many cases, they work better than the flashy digital stuff. There’s just something about holding a well-designed postcard in your hands that sticks with people. It’s personal, local, and way more memorable than another email in a cluttered inbox.
Why Real Estate PostCards Still Get Results
When you send out a postcard, you’re not just reaching someone—you’re landing directly in their home. Unlike emails that get deleted in a second, or social media posts that disappear in a scroll, postcards stay on kitchen counters, get pinned to fridges, and make a real impression.
They’re also hyper-targeted. Want to farm a neighborhood? Done. Need to reach a specific zip code or group of homeowners? Easy. Real estate postcards let you market exactly where you want to be seen.
What Makes a Great Real Estate PostCard?
Here’s what separates the forgettable ones from the ones that work:
A Bold, Clean Design: Think clear headline, beautiful photo, and just the right amount of info.
A Clear Call to Action: Don’t leave people guessing—tell them exactly what to do next. “Call me for a home valuation” or “Scan this QR code to see the listing” works great.
Local Details: Mention the neighborhood, local stats, or market insights. The more personal, the better.
real estate postcard Ideas you can use
Not sure what to send? Try one of these:
Just Listed or Just Sold updates
Open House invites
Seasonal greetings (great for staying top-of-mind)
Neighborhood market reports
Testimonials from happy clients
Buyer match cards (ex: “I have a buyer looking for a 3-bed home in your area…”)
Want Better Results? Here’s the Trick
Stick with it: Postcard marketing works best when you’re consistent. One and done won’t cut it. Monthly or quarterly keeps your name in front of people.
Mix print and digital: Add QR codes or links to your listings or social media. A postcard can drive online traffic, too.
Track what works: Use unique codes, URLs, or even ask people how they found you. That way you’ll know what’s hitting home.
Need Help with Design?
If you’re ready to try postcards (or improve the ones you’re already sending), we can help. At FREM, we create custom real estate post cards that are clean, on-brand, and built to get noticed. Whether you need one for a just-listed home or a full campaign, we’ll take care of the design so you can focus on closing deals.
