Marketing - Fraser Marketing

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Valentine's Day Real Estate

Valentine’s Day Real Estate Cards That Spark Connection (and Referrals!)

December 10, 2025 No Comments

Valentine’s Day isn’t usually a “real estate holiday,” but honestly, that’s kind of why it works. February is slow, everyone’s still half-frozen from winter, and most agents aren’t doing much to stay in touch. A simple little Valentine’s card can feel warm, unexpected, and, most importantly, not salesy.It’s a quick way to remind clients you’re […]

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Your Real Estate Business Plan for the New Year (+ Free 2026 Planning Guide!)

November 13, 2025 No Comments

With 2025 coming to a close, I’ve been reflecting on the marketing strategies we’ve used this year to help our thousands of Realtor clients. My job as a Real Estate Marketing Specialist is to figure out what worked, what didn’t, and come up with a plan for how we can continue doing our best work […]

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Thoughtful Holiday Gifts for Real Estate Clients That Actually Mean Something

October 29, 2025 No Comments

The holidays are here, and if you’re in real estate, you know what that means, time to start thinking about client gifts.Here’s the truth: most agents play it too safe. They send the same bottle of wine, the same cookie tin, or the same “thank you for your business” card that gets tossed into a […]

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Real Estate Marketing: What Works (and What’s a Waste of Time)

September 30, 2025 No Comments

The real estate industry has always been competitive, but in today’s digital-first world, the challenge isn’t just finding buyers and sellers—it’s standing out from thousands of agents and brokerages all claiming they’re the best. Real estate marketing has shifted dramatically in the last decade, and if you’re still relying on flyers and postcards alone, you’re […]

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Luxury Real Estate Marketing Ideas That Actually Work

July 17, 2025 No Comments

When it comes to luxury listings, standard marketing just doesn’t cut it. High-end buyers expect a certain level of sophistication—and your marketing needs to reflect that. At Fraser Real Estate Marketing, we know luxury isn’t about throwing glitter on a listing and calling it a day. It’s about building a brand that radiates professionalism, exclusivity, […]

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Why Realtors Should Send Summer Direct Mailers

July 10, 2025 No Comments

As a real estate agent, staying top-of-mind in your farm area is crucial—especially during the busy summer months. One of the most effective (and often overlooked) strategies? Summer direct mailers for realtors.While digital marketing is important, printed real estate postcards still deliver powerful results. They’re tangible, personal, and give your name a strong presence right […]

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Fraser Real Estate Marketing Merch is Here!

July 3, 2025 No Comments

We’re beyond excited to announce something that’s been in the works behind the scenes at Fraser Real Estate Marketing: our brand-new line of real estate merch is officially live—and it’s designed just for hardworking realtors like you.We know that real estate is more than a job—it’s a lifestyle. You’re networking at lunch, doing showings in […]

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Real Estate Feels Like a Popularity Contest—Here’s How to Win Without Losing Your Brand

June 26, 2025 No Comments

Let’s be honest: in real estate, it can feel like everyone’s shouting at once. New listing here, open house there, “market update!” posts everywhere. And while yes, consistency matters… standing out matters more.At Fraser Real Estate Marketing, we don’t believe in cookie-cutter templates or generic advice. We believe in helping you show up like you. […]

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5 Easy Ways to Elevate Your Real Estate Marketing This Summer

June 19, 2025 No Comments

Summer is one of the busiest seasons in real estate. Buyers are more active, listings hit the market faster, and competition is fierce. So how do you make sure your brand stands out from the crowd — and your listings stay top of mind?Here are five simple ways to elevate your marketing this season (without […]

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June Pop-By Ideas That Keep You Top of Mind All Summer Long

May 29, 2025 No Comments

Summer is the perfect time for real estate agents to strengthen client relationships—and pop-bys are one of the easiest (and most fun!) ways to do just that. If you’re looking for fresh, seasonal ideas to connect with your sphere, we’ve got you covered with three customizable June pop-by cards designed to help you make an […]

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