Social media has become one of the most powerful tools in a real estate agent’s marketing toolkit. With platforms like Instagram, Facebook, and TikTok offering instant visual impact and massive reach, it’s easier than ever to get your listings in front of the right people—if you know how to use them strategically.
1. Start with Scroll-Stopping Visuals
Photos sell, but great visuals captivate. Use high-quality images and short video clips of your listings, highlighting key features like open floor plans, updated kitchens, or scenic views. Don’t forget to include a clear, engaging caption that tells a mini story about the property.
2. Use Instagram Reels & Facebook Stories
Short-form video is king. A 15-second reel showcasing a “sneak peek” or behind-the-scenes home tour can generate more engagement than a static post. Add trending audio and text overlays to boost visibility even further.
3. Hashtags and Location Tags Matter
Include relevant hashtags (#justlisted, #citynamehomes, #dreamhome) and tag your location to show up in local searches. This helps potential buyers in your area find your listings organically.
4. Post Consistently, But With Purpose
Don’t just post to post. Mix up your content with market updates, client testimonials, staging tips, and neighborhood highlights to keep your audience engaged between listings.
5. Engage Like a Human, Not a Billboard
Reply to comments, react to stories, and start conversations in DMs. People want to work with someone who feels real and approachable—not just someone posting ads all day.
Social media isn’t just about visibility—it’s about connection. When you focus on storytelling, value, and interaction, your listings will naturally stand out and attract more serious buyers.
Want help creating a social media strategy that actually gets results? Contact us at Fraser Real Estate Marketing—we make your brand stand out where it matters most.