Modern Open House Kit

The Modern Open House Kit is a continuing education course designed to help real estate professionals build an effective and efficient open house system that improves visitor experience and supports lead conversion. Participants will learn how to market an open house in advance to build curiosity and attendance using social media and neighborhood outreach materials, including door hangers and targeted pre-event messaging. The course covers what to bring to an open house that supports follow-up and conversions, such as property information with QR codes, local and buyer resources, branded materials, a streamlined feedback approach, and practical go-bag items that help the event run smoothly. The class also outlines best-practice follow-up after an open house, including timely outreach workflows and neighborhood marketing strategies like a just-listed postcard plan. Attendees will leave with a complete open house kit checklist, a pre-event marketing plan, and a post-event follow-up framework they can apply immediately.