Marketing is a massive part of being a real estate agent. Without marketing, being successful in real estate is minimal to none. Your listing is in the hands of despair if no one knows or hears about your listing. Marketing plays an essential role in the success of a real estate agent. There are many sectors in marketing but today we are going to talk about email marketing specifically, E-Flyers.
What are E-Flyers?
E-flyers are flyers that are delivered digitally. It is created as a graphic design that serves as an advertisement for a wide range of audiences. In the case of real estate, the focus of the e-Flyer is to promote a listing to other real estate agents or potential buyers.
Why Should You Use E-Flyers for Your Business?
There are many reasons why E-Flyers should be a part of your marketing arsenal but here are just a few to get you started.
Great Potential Leads
A lead is considered an already determined prospective customer or consumer. Leads are almost essential in getting your listing sold.
There are cold leads and warm leads. We want warm leads.
Cold leads are potential customers/consumers that have not expressed an interest in your service or product while warm leads are the complete opposite. Warm leads want to learn more about what you offer to them. Maybe it fits their needs or even wants. The point of the story is that they do have an interest in your service or product.
Real estate agents can act as warm leads if your listing falls in line with their client’s ideal home preferences. Their clients are already looking for a home, you’re just hoping that home would be yours. If not, that’s okay because it’s still being sent out to thousands of other real estate agents. Then, it’d be just a waiting game.
More Exposure for your Listing
E-Flyers can become a tool for great exposure to your listing. Real estate agents, just like you, are looking for the perfect listing for their clients. So, as you’re sending these E-Flyers in the hopes to get potential buyers looking at your listing; real estate agents are opening their emails in the hopes to find their client’s dream homes. It’s a win-win situation and almost guarantees exposure to your listing.
Networking Opportunities
Last but not least, networking opportunities! Sending E-Flyers to fellow real estate agents allows space for networking. Networking is such a valuable asset to have in the world of real estate. It can help you grow your clientele and business as a Realtor. Successful agents know how to communicate and expand their network in order to build their business and knowledge as an agent in the industry.
So, take advantage of the opportunity to expand your network once those replies start filing through.
Looking for where to start, we’ve got your back! Here at Fraser Flyers, we help real estate agents promote their listings through E-Flyers. You can start here today.