The new year is a fresh start, and for realtors, it’s the perfect time to reconnect with clients in a meaningful way. Pop-by gifts are a tried-and-true method for building relationships and staying top-of-mind. By pairing thoughtful gifts with branded, themed cards, you create an experience that’s personal, memorable, and aligned with your brand.
Here are three creative pop-by ideas for January that will help you stand out while spreading some New Year cheer:
1. “Poppin’ By to Wish You a Happy New Year”
Nothing says celebration like popping a party popper! Attach mini poppers to a card that reads:
“Poppin’ by to wish you a Happy New Year! Here’s to new beginnings, new opportunities, and a year full of joy. If a move is in your future, I’d love to help make it happen!”
This playful gift is perfect for kicking off the year with energy and positivity. It’s a lighthearted way to let your clients know you’re thinking of them while subtly reminding them of your services.
2. “Wishin’ You a Lotta Luck This Year“
Who doesn’t love the thrill of a scratch-off ticket? Attach a few lottery tickets to a card that says:
“Wishin’ you a lotta luck this year! May 2024 bring you happiness, success, and maybe even a jackpot! When it comes to real estate, you don’t need luck—you’ve got me!”
This idea combines fun and excitement, making it a hit with your clients. It also reinforces your role as the reliable, trustworthy choice for their real estate needs.
3. “Wishing You a Sparkling New Year”
Celebrate in style with a touch of sparkle! Attach mini bottles of champagne, sparkling cider, or a box of sparklers to a card that reads:
“Wishing you a sparkling New Year! Here’s to a bright and shining 2024. Let’s make it your best year yet—whether you’re buying, selling, or just dreaming!”
This elegant and festive pop-by gift is ideal for clients who appreciate a little flair. It sets a celebratory tone and positions you as someone who goes above and beyond in creating memorable touches.
Why Pop-Bys Work
Pop-bys are a simple yet impactful way to stay connected with your clients. By adding thoughtful branding to your gifts, you ensure your name stays top-of-mind whenever they think about real estate. These small gestures build goodwill, strengthen relationships, and increase referrals over time.
Ready to Start the New Year Strong?
January is a prime time to show your clients how much you value them. At Fraser Real Estate Marketing, we make it easy for realtors like you to create personalized, branded pop-by cards that leave a lasting impression. Check out our custom designs and start the year off right!
Here’s to a prosperous and sparkling 2024!