Marketing in real estate isn’t just about getting leads—it’s about building trust and staying top-of-mind with clients and prospects. While social media is a big piece of the puzzle, traditional marketing materials still play a huge role in keeping your brand visible. If you want to stand out in your market, here are five tried-and-true real estate marketing products that can help you stay connected, generate leads, and grow your business.
1. Pop-By Cards
Pop-by cards are a simple yet powerful way to keep in touch with clients. The idea is easy: drop off a small, branded card (often with a little gift) as a friendly, unexpected gesture. It could be a seasonal greeting, a homeowner tip, or even something fun like a pun-themed message. This personal touch keeps you memorable—and when someone they know needs a real estate agent, guess whose name comes up first?
2. E-Flyers
E-flyers are a fast and effective way to promote listings, open houses, and special announcements. Unlike printed flyers, they’re digital, making it easy to share them via email, text, or social media. A great e-flyer is visually appealing, includes all the key details, and has a clear call to action—whether it’s scheduling a showing or visiting your website for more info.
3. Postcards
Direct mail is far from dead, and real estate postcards are proof. Whether you’re sending out Just Listed, Just Sold, or Market Update postcards, they keep your name in front of homeowners. A well-designed postcard with the right message can generate calls from curious sellers who want to know what their home is worth or buyers looking for new opportunities.
4. Listing Presentation Packs
First impressions matter, especially when meeting potential sellers. A professional listing presentation pack shows that you’re serious about marketing their home. These branded materials outline your marketing plan, highlight past success stories, and explain what sets you apart from other agents. A polished presentation can be the key to winning more listings and building trust with clients.
5. Door Hangers
If you’re focusing on a specific neighborhood, door hangers are a fantastic way to get noticed. They’re direct, easy to distribute, and less likely to get lost in the mail. You can use them to announce new listings, promote an open house, or even share helpful real estate tips that position you as the go-to expert in the area.
Successful real estate marketing isn’t just about being online—it’s about using a mix of digital and traditional tools to stay visible and memorable. From pop-by cards to listing presentation packs, having high-quality marketing materials helps you build stronger relationships, generate leads, and grow your business.
Need custom real estate marketing products? Fraser Real Estate Marketing offers beautifully branded designs tailored to your business. Let’s make marketing simple and effective!
